info@alfonsolourido.com
Alfonso Lourido
Turning brands into visual narratives
Brand Systems · Campaigns · Creative & Art Direction ·
Video & Animation · Packaging · Editorial · Web
SCROLL
25
YEARS
EXPERIENCE
2
GLOBAL AGENCIES
McCANN & TBWA
$400K+
EARNED ON
UPWORK
100%
UPWORK JOB
SUCCESS
CHEVROLET · PROLON · MASTERCARD · AMERICAN AIRLINES ·
CLARO · MOVISTAR · PEPSI · NESTLÉ · BANKBOSTON
Head of Brand Design
· 4 years
PROLON
Led the visual identity of a science-backed longevity brand. Packaging, web, campaign, editorial, email, events, and social — all under one always-growing coherent system.
Campaigns
Packaging
AI Video Production
Visual Data
Web
Collateral
Motion
Editorial
Static Ads
E-mail
Events
AI Photo Shoot
SECTION
01
Freelance Creative
· 10 years
INDEPENDENT + UPWORK TOP RATED · 100% JOB SUCCESS · $400K+ EARNED
Independent creative design direction for brands across wellness, real estate, hospitality, finance, and entertainment. Brand systems built from scratch, digital campaigns, and content production.
Logo
Visual Identity
Campaign
Campaign
Visual Identity
Image Production
SECTION
02
Creative Director / Art
· 5 years
MCCANN & TBWA
Developed campaigns for Chevrolet, Mastercard, American Airlines, BankBoston, among others. Integrated work built for impact.
Chevrolet
American Airlines
62 Bar
Mastercard
Colony
BankBoston
SECTION
03
Director / Producer
· 15 years
LATIN AMERICA · USA · EUROPE
Storytelling with a signature and an eye for detail. Directed television commercials for brands such as Claro, Movistar, Pepsi, Anua, B&R, Air New Zealand, Nestlé and more across Latin America — and performance ads for renowned brands and upcoming startups across the US, Canada and Europe.
TVC
Performance & UGC
SECTION
04
ABOUT
The person behind the work.
I'm a Senior Brand Designer and Creative/Art Director with 25 years across two global agencies (McCann Erickson and TBWA) and independent work for brands throughout Latin America, the US, and Europe. I build brand systems, campaigns, and film — owning the idea from first concept to final frame.
“The right challenge always finds a way in.” Get in touch.
BOOK A CALL
Request a CV
Testimonials
Source Upwork
upwork.com/freelancers/alfonsolourido
5.0
“Alfonso was an absolute pleasure to work, communicate and collaborate with on client projects. He is an incredibly talented artist and creative producer that we are lucky to have found. If you need someone that's reliable, trustworthy and possessing a creative talent that is hard to find these days...don't hesitate and consider Alfonso.”
Endorsed by client
Collaborative · Committed to Quality · Reliable
5.0
“Alfonso is a great designer and video editor and overall creative thinker. He does a good job at understanding the requirements and the goal of the project and then executing effectively and in a timely manner, with great communication as well.”
Endorsed by client
Clear Communicator · Reliable · Committed to Quality
5.0
“Excelente servicio y calidad. Respuesta inmediata y asesoría ideal para producir el mejor producto posible. Recomendado al 100%”
Endorsed by client
Professional · Reliable · Committed to Quality
5.0
“Wow, Alfonso always goes above and beyond to create amazing videos for our projects and clients. We just need to give him a general idea and BOOM, he creates something awesome!! Highly recommended.”
Endorsed by client
Accountable for Outcomes · Committed to Quality
5.0
“Alfonso is great to work with! He is very knowledgeable when it comes to conceptualising and creating advertising material.”
Endorsed by client
Collaborative
5.0
“I am not surprised that Alfonso was once the Creative Director for two worldwide ad agencies. His work is incredible!! Look at his website profile and see for yourself. I highly recommend him.”
Endorsed by client
Committed to Quality
Tools & Strengths
A quick overview of the tools I work with and how I work.
STRENGTHS
Committed to Quality
Clear Communicator
Collaborative
Detail Oriented
Hands On
DISCIPLINES
Concept
Visual Identity
Brand Design
Campaigns
Creative & Art Direction
Video & Animation
Packaging
Editorial
Web
AI
Claude
Higgsfield (all video and image models)
HeyGen
Midjourney
VIDEO
Adobe Premiere Pro
Adobe After Effects
PRINT / DIGITAL
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat
Figma
COLLABORATION
Air
Slack
Microsoft Teams
ClickUp
Asana
Let's build your next project.
Book a call, or send a note — I usually reply within a day.
BOOK A CALL
info@alfonsolourido.com
© 2026 Alfonso Lourido · alfonsolourido.com/design